The FAHRER Berlin Team
Joachim LEFFLER
Managing Director
Philipp ELSNER-KRAUSE
Managing Director
Nico WÜNSCHE
Sales & Marketing Director
Juliane Heymann
Assistant to the Management
Sandra FRANETZKI
Sales
Felix GOBISCH
Apprentice
Tobias Gebert
IT Support
Peter J.
IT Support
Our history and awards
MeinBand REFLEX
EUROBIKE AWARD 2008
KOMPLIZE
EUROBIKE AWARD 2009
SPITZEL
EUROBIKE AWARD 2010
KURIER Quadrat
EUROBIKE AWARD 2012
2018
- FAHRER Berlin celebrates its 10th birthday
- Team expansion by an IT employee and a product developer
- Start as a training company
- Participation in the leading bicycle trade fair EUROBIKE
- Foundation of the FSX standard
- Expansion of the urban bag lines
- Introduction and expansion of a complete luggage rack series
- Opening of the first FAHRER Café Bar in Berlin Kreuzberg
2017
- Opening of the first permanent FAHRER shop in a Berlin shop-in-shop system
- Supporter of German environmental aid
- Introduction of the folding bike accessories category
- Consolidation and expansion as an OEM producer for manufacturers
- Takeover of the eBike accessories brand SNELL.bike
- Introduction of further products in the Cargobike line: BULLITTBAR and DECK
- Participation in the leading bicycle trade fair EUROBIKE
- Expansion and consolidation of the DRIVER marketing articles category
- Sales expansion and market development Benelux through distributor Junker Bike Parts
2016
- FAHRER Berlin changes its name to FAHRER Berlin GmbH
- Team expansion in the management level
- FAHRER Berlin becomes a supporter of the bicycle referendum
- Invention of the HÄNDEL handle
- Team expansion by a sales representative
- Participation in the creative tour in several European cities
- Creation of the Cargobike product category
- Participation in the leading bicycle trade fair EUROBIKE
- Expansion to include your own eBike accessories page: fahrer-ebike.de
- Expansion of the marketing department
- Sales expansion through the wholesale partner and distributor Wiener Bike Parts GmbH
- Berlin's Best award from Kreativ Kultur Berlin
2015
- Product launch of the PANEL BAGS cargo bike bag
- Participation in the leading bicycle trade fair EUROBIKE
- Sales expansion through the wholesale partner VON TROTHA GmbH & Magura Bikeparts
2014
- Product launch of the SINGLE RACK
- Participation in the leading bicycle trade fair EUROBIKE
- Team expansion for the area of human resources
- Introduction of the Urban Cycling product category
2013
- Foundation, presentation and start of production of the eBike accessories division
- Start of production of the first OEM series
- Participation in the leading bicycle trade fair EUROBIKE
- First team participation at the Velothon Berlin
2012
- Product launch of the cargo bike bag HOOD
- Participation in the leading bicycle trade fair EUROBIKE
- Winner of the EUROBIKE Award in the Design Urban Cycling Accessories category
- Team expansion by one employee for the end customer webshop
2011
- Product launch of the LANGFINGER
- Participation in the leading bicycle trade fair EUROBIKE
- Invention of the KURIER prototype
- Invention of the pre-series RACK with fender
- TOURIST product launch
2010
- Product launch of SCHLINGEL & SPITZEL
- Participation in the leading bicycle trade fair EUROBIKE
- Winner of the EUROBIKE Award in the Design Urban Cycling Accessories category
- Creation of the marketing product category
2009
- Invention of the KOMPLIZE bag
- Production facility expansion in the Berlin area
- Participation in the leading bicycle trade fair EUROBIKE
- Winner of the EUROBIKE Award in the Design Urban Cycling Accessories category
2008
- Foundation of FAHRER Berlin
- Development of self-distribution to end customers and bicycle dealers
- Participation in the leading bicycle trade fair EUROBIKE
- Winner of the EUROBIKE Award in the Design Urban Cycling Accessories category
2004
In 2004 the first FAHRER trouser straps were sewn from recycled truck tarpaulins in a shared apartment in Berlin and sold at design Christmas markets.
The response on the markets was great, so Joachim Leffler decided to continue manufacturing the trouser straps. Product photos were taken, an Internet presence was set up and the first dealers to sell FAHRER tapes were won.